CASE STUDY

Zou Xou

Zou Xou

SERVICES: META ADVERTISING

In January of 2021, Zou Xou, a “slow-fashion” handmade footwear brand designed in NYC and made in Argentina, sought to increase their reach past their existing customers and followers on Instagram.

↑ 77%

In our first year of work together, we increased overall revenue 77% from the previous year.

400% ROAS

With the launch of the latest spring collection, we averaged a 400% ROAS.

"In a space dominated by bros pitching platitudes and promising unrealistic growth with one-size-fits-all tactics, Double Major's holistic approach to digital marketing stands apart from the rest for its thoughtfulness and prudence. Double Major understands that building a brand is all about endurance and not about speed, which is why she is good at offering practical, actionable steps for sustainable growth."

- KATHERINE THEOBALDS, FOUNDER & CREATIVE DIRECTOR OF ZOU XOU SHOES