15+ Years Building Beauty, Fashion & Lifestyle Brands
From global beauty companies to independent labels, we help brands connect strategy, storytelling, and digital growth.
We build the systems that turn customer interest into lasting relationships.
Experience across every stage of growth
Ready to Grow in the US Market?
Start with a focused review of your brand, channels, and opportunities.
The Team Bridging Korea and the US Market
Double Major is a collective agency bringing together senior specialists across brand, marketing, creative, ecommerce, and retail.
With leadership across Seoul, Los Angeles, and New York, we build the right team around each brand’s goals.
OUR LEADERSHIP TEAM
Lauren Webster
Brand Strategy + Marketing Lead
Los Angeles, CA
Nina Shapiro
Growth Strategy + Performance Lead
New York, NY
Elle Chung
Creative Strategy + Design Lead
Seoul, South Korea
And a Proven Track Record of Connecting Global Brands With US Customers
Case Study: ORIGINS SKINCARE
Creating Consistent Beauty Experiences Across Markets
Supported digital brand systems for an Estée Lauder Companies skincare brand across North America, APAC, and Europe.
Managed global assets, campaign localization, and regional adaptations to maintain brand consistency across markets.
Impact:
Supported the global digital foundation needed to scale a leading skincare brand across international markets.
Case Study: BEAMS America
Double Major helped the iconic Japanese brand build its US digital growth strategy.
Results:
$1M+
DTC revenue in first 9 months
30K+
social community built from zero
20K+
email audience built from zero
Let's Build Your Next Stage of Growth
Start With a US Market Audit
A focused first step for brands growing in the US.
We review your brand, digital channels, and customer experience to identify opportunities and create a clear roadmap.
Includes:
Brand Positioning
Website + Ecommerce
Content Strategy
Email + Retention
Paid Growth
Not ready for call? Reach out through email.